Identity theft has many meanings. It could mean someone or some company has tried to take over your name and accounts, or it could mean someone or some company has highjacked your good reputation. Usually in the online world. For all the good it does, the Internet and Web are not policed and not subject to standards of acceptable behavior. Somerset Mortgage recognized these issues and developed programs to keep an eye on you and your company, also your products and services and be sure the press and buzz you receive is positive. The programs include online search engine optimization, search engine maximization, with specific algorithms to detect biased, negative, or positive reporting. Reputation management is now a budget line item you should add. In the future, you will see how important it is.