Reputation management is now included in Wikipedia and all the major online dictionaries. Not only does it show identification and importance, but it gives definition to a vague concept. What is definitely not vague is the meaning. Your reputation can be your life, your company, and your livelihood. It is what you have worked so hard for and do not want damaged or corrupted in any way. Somerset Mortgage Lenders are not just financiers, but have a unique system to protect your reputation through monitoring of any negative turns or twists that might affect outsiders perceptions of you.